ADD

Brand Identity, Editorial Design, Web Design

ADD is a furniture brand operating at the intersection of design, manufacturing, and research. Conceived as a meeting point between creative vision and industrial responsibility, it approaches design as a cultural and strategic act, where products are defined by a clear process and precise positioning. The project focused on the evolution of the visual identity, starting from a logotype restyling aligned with the brand’s renewed direction.

The project extended into the design of the product catalog, conceived as a structured and flexible editorial tool. The layout defines a precise rhythm between content, images, and technical information, supporting both narrative and functional needs. The catalog reinforces the relationship between product and system, presenting the collection with clarity while maintaining a strong visual identity.

Credits

Strategic Creative Advisor: 3D images (still life):

Alessandro Stabile Design Studio Operaventuno

The project also included the design of the new website, conceived to translate the updated identity into a coherent and scalable digital experience. The platform was redesigned to improve the presentation of products and collections through a clearer structure and a more accessible navigation flow. Particular attention was given to hierarchy, visual consistency, and the relationship between editorial content, imagery, and technical information, creating a more complete narrative around the brand and its design approach.

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