Anonima Castelli
Art Direction, Brand Identity, Editorial Design, Web Design
Anonima Castelli is a historic Italian design brand founded in 1877. The project focused on the progressive renewal of the brand’s visual and communication system, with the objective of strengthening its identity while respecting its design heritage. The work began with a restyling of the logotype, refining proportions and visual balance to support a more contemporary and versatile use across print, digital, and physical environments.
This evolution continued with the design of the product catalog, price list, and product sheets. The catalog was conceived as a flexible and long-term tool, featuring removable rings that allow seamless updates over time. The system is housed in a fabric-covered binder, combining functionality with a tactile and material presence aligned with the brand’s values.
Since 2023, the collaboration has expanded to include art direction and visual strategy. In-house photoshoots were curated and directed to present products, manufacturing processes, and the brand’s design culture with clarity and consistency, reinforcing the relationship between industrial know-how and visual communication.
In 2024, the project extended into physical space with the design and coordination of the Milan showroom and the brand’s stand at Shanghai Design Week. These environments were conceived as spatial translations of the brand identity, strengthening its presence within both national and international contexts.
The renewal of the communication system continued with the design of a new e-commerce platform, aligned with the evolving visual language. The website presents the brand’s history and the designers behind the collections, while offering a structured and informative product section with detailed descriptions and technical sheets tailored to architects and designers.
Browse the website
In 2026 I designed a dedicated publication designed to complement the product catalog. The volume integrates into the existing binder through a system of inner perforations, becoming part of a flexible and updatable collection. The layout defines a clear rhythm between images and sequencing, supporting a more narrative and immersive reading experience.
The art direction established a visual language aimed at presenting the products within real and lived environments, translating the concept of Design Beauty Everywhere into a coherent set of images. Furniture is placed within domestic and public interiors, highlighting its versatility and its ability to adapt across contexts.
Credits
Photography: Set Design & Styling:
Sebastiano Maielli Costanza Manzoni + Francesco Pizzorusso
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