The first brand developed within the Natural Swiss Foods portfolio was Freesco, a range of ready-to-drink, non-alcoholic cocktails. The project began with the definition of the naming and the construction of a communication system translating the brand’s core positioning: handcrafted for every moment, delivering pure refreshment and bold flavour anytime, anywhere. A modular packaging and label system was designed to balance immediacy and depth, ensuring strong shelf impact while leaving space for storytelling and product information.

The work then expanded into art direction for the brand’s visual output, including still life and lifestyle photography. A colour-coded system was developed, assigning a distinct background to each flavour in order to reinforce recognition and visual coherence across media. This approach ensured continuity between packaging, digital platforms, and communication materials, while maintaining a consistent and identifiable brand presence.

The final phase involved the design of a Shopify-based e-commerce platform to support the launch of Freesco and future brands within the Natural Swiss Foods ecosystem. The website was conceived as a modular and scalable system, capable of hosting multiple products and categories while preserving a clear and consistent structure. Designed to evolve over time, the platform functions both as a commercial tool and as a cohesive digital brand experience.